An easy sales with Celebs!
Celebrities capabilities have now become noticed by Thomas Cook. All they need to do is stick them on Television, they same way everyone else would use them, turn them into trained advertising chimps. However Thomas Cook has been a little different in the way they have done this. A UK celebrity teaming up with a UK tour operator is a recipe for success. Jamie Redknapp is a very well known figure. His Wife Louise is now on a judging panel for a dance contest, viewed by millions. Most people in the UK really like this couple, there is nothing bad to say about them!
What is it in this advert that makes it oh so special. Well Jamie and Louise are people that everyone can relate to. They can be seen travelling with Thomas Cook to a modest resort, and relaxing on the beach. This advert intends to give people the impression they can live like a celebrity as well. It is extremely difficult for me to believe that these two celebrities actually would consider staying in the same resorts as us, with the cash flow they have.
Since they have been in the Nintendo Wii adverts they are loved by the whole public. I am happy for them, I think they have done well. Thomas Cook is one of, if not the longest serving Tour Operator in the UK, and they have been providing holidays for over a hundred years. A combination of these celebrities and this specific business has seemed to take off very well.
Let’s take a second though and look at it from the other side. Now really do we expect to see celebrities in the same buildings as us more common people, no we don’t. Surely these two are lying to us about the hotel they are really staying at? Do you really think that this holiday is going to be as good as is suggested.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!
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