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Can you beat a good old fashioned Celebrity advert to help boost sales?

Thomas Cook has now started to utilize the abilities of Celebs. All they need to do is stick them on Television, they same way everyone else would use them, turn them into trained advertising chimps. Thomas Cook has taken a slightly different approach. This tour operator dedicates most of it’s time to the British public. If someone were to ask anyone who Jamie Redknapp was they would probably know straight away. Louise is a judge on one of the UK’s most watched shows currently on TV. Both of these people are loved by the British public!

So what is that makes this advert even more special. These two celebrities are easy for the public to relate too. They embark on a holiday with Thomas Cook and are seen relaxing on the beach, going for a meal, nothing to fancy. Many people will see these celebrities travelling here, and think that for a week or so they could also live like a celebrity. I do however doubt very much that Mr and Mrs Redknapp do stay in these resorts on a regular basis, but never mind what do any of us know about the lifestyle of a celebrity.

Since they have been in the Nintendo Wii adverts they are loved by the whole public. I am happy for them, I think they have done well. Thomas Cook is the longest running Tour Operator in the UK, so they are a very respected and trusted Tour Operator. This business has done very well to bond so well with the Redknapp’s.

Let’s take a second though and look at it from the other side. We all know that Celebrities don’t stay in the same resorts as us common folk. In fact are Louise and Jamie not lying to us about where they are staying? There is a sneaky suspicion that this isn’t the holiday we will be enjoying.

Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!

Tags: celebrities, Egypt, holidays, hurghada, luxury, Sharm, travel

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